Feeling overwhelmed with the thought of launching or relaunching your brand? You're not alone! It is indeed a significant undertaking, but it’s also an incredibly exciting part of your business journey.
Thoughtful branding or rebranding is crucial as it defines how your business is perceived by the outside world. It encompasses everything from your logo, colours and typography to the overall feel and message of your business. A strong brand creates a memorable impression, builds trust with your audience and helps differentiate you from competitors.
After working with a variety of brands over the years, I’ve continually refined my process to make it as simple as possible. Here are the three steps I guide my clients through to bring their new brand to life:
Step 1: Tell Me Your Story
First, we’ll start with a chat via face-to-face meeting, call or email. This is your chance to share your brand’s story: who you are, what you specialise in, your values, goals and the ideal audience you're looking to attract. In the background, I’ll undertake some additional research. Together, this step provides a solid foundation for planning and generating ideas before diving into design.
Step 2: Crafting Your Brand Identity
a) To keep things super simple and avoid overwhelm, we’ll start by exploring typography options to get a feel for what you like, dislike and love. Are you aiming for an elegant cursive style or something bold that really stands out? Maybe we can mix a few font types together!
b) Once your typography selections are narrowed down and we have a couple to work with, it’s time for your primary logo design. This is the most intensive step in the process. Using the information shared in Step 1, I’ll create several primary logo designs for your review. Your feedback will provide critical direction for your new branding and it’s here you'll start to see everything come together.
c) After finalising your primary logo, it will be used as the foundation for creating your complementing secondary and submark logos. You’ll have various options to choose from, with up to two rounds of revisions to fine-tune your selected design.
d) Up to this stage, everything is done in black and white to keep things simple, approachable and focused. Now, with all designs approved, it’s time to bring your brand to life with colour! We’ll explore different palettes until we find the perfect one that makes your brand pop!
Step 3: Brand Kit Delivery
Now it’s feeling real! All designs are complete and exported. Everything is bundled into a comprehensive Brand Kit - including a branding guidelines PDF with your unique logo variations, proper logo usage, colour palette details and branding mockups - giving you clear direction on how to implement your new brand. Once packed up, a complete (and very exciting) download file is sent to you, ready to share your brand with the world!
And there you have it - 3 steps to a fantastic new brand! ✨
Ready to get started? Let’s make your brand shine!
Comments